Sally Pinkus, NCPS

Sally Pinkus is a counsellor and psychotherapist based in the United Kingdom. She works with people who are coping with stress, anxiety, depression, addictions and a wide range of life challenges. Sally also supports clients concerned about relationships, sleep, parenting, self-esteem and issues linked to trauma and grief.

Sally uses a mix of approaches that suit the person in front of her. She draws on attachment-based ideas to look at how close relationships shape feelings. She uses client-centred listening to help people feel heard and understood. Cognitive behavioural techniques are used when practical changes to thoughts and habits will help day-to-day functioning.

Sally has three years of documented experience and holds NCPS as her listed credential. She is comfortable working with a broad set of concerns, including ADHD, bipolar presentations, eating and food-related issues, and compassion fatigue. Additional focuses include adoption and foster care, autism and Asperger syndrome, body image, and issues arising from serious illness such as cancer and HIV/AIDS.

Her style is described as warm and non-judgemental, aiming to make people feel at ease while they talk through difficult topics. Treatment choices are adjusted to each person, so sessions may involve gentle exploration, practical coping strategies or motivational techniques depending on what a client needs.

People interested in starting are asked to use the Start Therapy button on the service site, complete a short matching questionnaire, and then arrange sessions according to the therapist's schedule. The subscription model used for fees can be cancelled at any time.

How therapy approaches adapt to online sessions

Sally commonly applies client-centred work and cognitive behavioural techniques in her practice. Client-centred work focuses on listening closely and helping people feel understood, which can be done through careful conversation and reflective listening online or in person. Cognitive behavioural approaches look at how thoughts and everyday habits affect mood and behaviour, and they often use practical exercises or homework to change unhelpful patterns.

Finding the right approach is a collaborative process. The therapist will talk with each person about their goals and preferences and then decide together which methods to try. That may mean starting with listening and relationship-focused work, then adding practical CBT strategies or motivational techniques as needed.

If you are considering online sessions, please check the platform or service for the exact formats offered before booking. Confirming options will show whether appointments are by video, phone or another format. Online work can make it easier to fit sessions around daily life, reduce travel time, allow shorter check-ins where useful, and help keep continuity of care when routines change. Registered or accredited professionals and therapists typically tailor sessions so they fit a person’s day and needs rather than using a one-size-fits-all plan.